Every day, thousands of news releases are emailed. And, every day, thousands of news releases are deleted unread or only partially unread — all because their writers don’t bother to make their news sound important.
Let me explain. Not counting duplicates, I receive several hundred news releases a week. However, I only read about 30-40. I [...]
Archive for March 31st, 2008
Writing effective news releases
Posted in Bruce Byfield, Personal, Public Relations, corporate communications, journalism, writing, tagged Bruce Byfield, corporate communications, journalism, Personal, Public Relations, Uncategorized, writing on March 31, 2008 | 1 Comment »
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