Every day, thousands of news releases are emailed. And, every day, thousands of news releases are deleted unread or only partially unread — all because their writers don’t bother to make their news sound important.
Let me explain. Not counting duplicates, I receive several hundred news releases a week. However, I only read about 30-40. I [...]
Archive for March, 2008
Writing effective news releases
Posted in Bruce Byfield, Personal, Public Relations, corporate communications, journalism, writing, tagged Bruce Byfield, corporate communications, journalism, Personal, Public Relations, Uncategorized, writing on March 31, 2008 | 1 Comment »
Speaking at Open Web Vancouver
Posted in Bruce Byfield, Free Software, Open Web Vancouver, Personal, computers, freesoftware, opensource, technology, tagged Bruce Byfield, computer, Free Software, freesoftware, Open Web Vancouver, opensource, Personal, technology, Uncategorized on March 28, 2008 | Leave a Comment »
Once you’ve been an instructor, the habit of teaching is hard to break. That fact, as much as anything, explains why I am not only attending the Open Web Vancouver conference this year, but giving a talk entitled, “Working with the free software media.” Moreover, since Peter Gordon and Audrey [...]
How to generate ideas for journalism
Posted in Bruce Byfield, Personal, journalism, oysterband, writing, tagged Bruce Byfield, journalism, Personal, Uncategorized, writing on March 27, 2008 | 1 Comment »
“I’d like to write more often for your organization,” a some-time contributor to Linux.com wrote to the editors the other day. “However, I was hoping you’d have some advice for someone like me that suffers from writer’s block. Sometimes I’ll come up with a topic, other times I struggle for ideas, then I read other [...]
The parrot’s new cage
Posted in Bruce Byfield, Parrots, Personal, conures, nandays, tagged Bruce Byfield, conures, nandays, Parrots, Personal, Uncategorized on March 23, 2008 | Leave a Comment »
Parrots are such curious and lively creatures that you can easily forget that they are a prey species – until, at least, they are faced with something new. A cup or toy that they have seen before can often be replaced with one of the same shape, but add a [...]
My cooking highlights
Posted in cooking, cuisine, food, recipes, tagged Bruce Byfield, cooking, cuisine, food, Personal, recipes, Uncategorized on March 18, 2008 | 2 Comments »
Having been a student and a freelancer for much of my marriage, I’ve also tended to be the chef. I’ve been home more often, and preparing the evening meal helps to divide my working day from my personal time. Besides, while I enjoy the creativity of cooking, I have a [...]
A moment of pure victory
Posted in Bruce Byfield, Personal, cross-country, high school, running, victory, tagged Bruce Byfield, cross-country, high school, Personal, running, Uncategorized on March 16, 2008 | Leave a Comment »
In high school, I ran long distance track with some success. But it was the four meet cross-country season that I loved best. Long distances around a track require a tolerance for repetition that even the most disciplined teenager lacks, while cross-country requires endurance over changing terrain, making it better [...]
The spine of the story
Posted in Bruce Byfield, Personal, journalism, writing, tagged Bruce Byfield, journalism, Personal, Uncategorized, writing on March 13, 2008 | Leave a Comment »
Probably the best piece of advice I’ve heard for writers is from screen writer William Goldman the writer of The Princess Bride (You know, the book and the movie with the immortal line: “Hello, my name is Inigo Montoya. You killed my father. Prepare to die.”). When writing a script, [...]
Overcoming writer’s block
Posted in Bruce Byfield, Personal, journalism, writer's block, writing, tagged Bruce Byfield, journalism, Personal, Uncategorized, writer's block, writing on March 12, 2008 | Leave a Comment »
Does writer’s block really exist? For all the dramatic agony it causes among would-be writers, I’m not sure it does. Ninety-nine times out of a hundred, being at a loss for words is the result of sloppy writing habits, and can be overcome if you make the right effort.
The easiest [...]
Going home
Posted in Bruce Byfield, Personal, childhood, nostalgia, tagged Bruce Byfield, childhood, nostalgia, Personal, Uncategorized on March 8, 2008 | Leave a Comment »
Since I live less than thirty kilometers from where I grew up, I revisit the area every month or two. It’s always an unsettling feeling.
For one thing, I can hardly walk a pace without some memory returning to me from my childhood or teen years. There is the elementary school [...]
The terror of the treadmill
Posted in Bruce Byfield, Personal, exercise, tagged Bruce Byfield, exercise, Personal, Uncategorized on March 5, 2008 | 6 Comments »
Whatever time of day I stagger into the exercise room, at least two of the three treadmills are in use. They’re by far the most popular of the cardio-vascular machines – and I can’t figure out why. But perhaps my view is prejudiced from the sneak attack from one that I faced a few [...]